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The UCLA brand encompasses the work of many different people. When we all use the same elements, and speak with a shared voice, we can tell a more powerful story. Brand Guidelines is designed to help you tell this story more effectively — and harness the power of the UCLA brand in your work.
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Start with the brand fundamentals, including the UCLA mission and key messages, as well as basic rules for accessibility and permissions.
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Consistent use of the campus logo, color palette and fonts makes it easier for our audiences to connect with our messages.
Campus Logo
Colors
Typography
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Print
Web
Email
Social Media
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Presentations
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These additional resources will help you learn new skills, best practices and terminology.
Glossary (PDF 52KB)
Resources
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All members of the UCLA family are welcome to explore this site. However, only UCLA faculty and staff (including student staff) may download assets, and the use of those assets is restricted to university business in accordance with brand guidelines and Policy 110. Individual students may be able to order business cards and to use UCLA marks on presentations and research posters. Authorized agencies and designers may be granted download privileges while working on UCLA projects. See Contact.